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Meet The Team


Established in 1990, Acutest supplies technical instruments to the electrical and gas distribution networks, process control industries, and electrical and gas consumer installers. We have grown to become one of the UK’s largest test equipment specialists, now employing staff in three separate trading divisions. We have established ourselves as a leading player in the Supply, Repair & Calibration of Test Equipment.

The modern 14,000 sq.ft. head-quarters located in Staffordshire, houses our main warehouse and service centre and includes various sales and administration departments. In July 2016, Acute Sales Limited. was acquired by the Newbury Investments (UK) Limited. The group is successful in the electrical, DIY, gardening and security sectors.

Simon Moore

General Manager

Account Managers and Sales Team

The team is responsible for the sales of new test instruments and new calibration throughout the UK, covering utilities, EAWR1989, customer comfort, resale and training. The team of account managers cover all of the UK, England, Scotland, Wales, Northern Ireland and Channel Islands.

Craig Bamford

Sales Manager

Jamie Rowe

Utility Team

Lee Allen

Utility Team

Andrew Street

Utility Team

Mike Derrick

Area Sales Manager (South)

Emma Jones

Sales Administration Manager

George Firth

Resale and Export Account Coordinator

Ashley Wedgwood

Internal Sales (North)

Shannon Doyle

Internal Sales Executive

Calibration Coordination Team

The team looks after all customer contacts regarding recalibration and service of our customer's test instruments, to both UKAS and Traceable Standards. The team of Internal Coordinators cover all of the UK, England, Scotland, Wales, Northern Ireland and Channel Islands.

Andrea Newbon

Calibration Sales Manager

Calibration and Service Team

Headed by James Chinnock for service, UKAS and calibration, the team covers service, repair and calibration both in-house and on-site. The team is fully trained by test instrument manufactures. There are three service centres located in Newcastle-under-Lyme, Newton Aycliffe and Bristol.

James Chinnock

Calibration and Service Technical Director

Matt Porritt

Calibration & Repair Engineer

Tom Boardman

Calibration Engineer


The team covers all:

  • Purchasing
  • Invoicing
  • Credit Control
  • Customer queries including warranty work
  • Supplier queries and finance

Julie Doyle

Operations Manager

Logistics Team

This team is responsible for all the company logistics covering the whole of the UK. Acutest drivers operate from all three service centres: Newcastle-under-Lyme, Newton Aycliffe and Bristol.

Jason Cooper

Head of Logistics

QA, Environment and Health & Safety

The team are responsible for Quality Assurance, Environmental and Health & Safety requirements of the business.

Jemma Liddell

QA & HSE Manager

Acutest Training

With our range of Best Practice Awareness Courses and Product Awareness Modules we are able to deliver bespoke training specifically tailored to your business and application requirements. View our full list of training courses here.

Paul Daniels

Lead Trainer

Marketing and Web Team

The team look after the company's various websites, publications and marketing activity.

Andy Hughes

Web Developer/Technical Manager

Joanne Pilkington

Marketing Co-ordinator

Leo Wilks

eCommerce Manager

Peter Stankowski

Lead Web Developer

IT Services

The IT department links all four sites together, in both data and communications.

Luke Wilcox

IT Services

Socket and See Brand

Jason provides direction for the Socket & See brand and is responsible for the distribution network as well as its UK business.

Jason Eardley

Commercial Manager