We collect and process PII limited to information necessary to achieve one or more legitimate business purpose as described in this Policy. PII may include:
Except where you provide your PII to us in accordance with the above, we will not collect or store it without first asking you for it.
One of the ways in which we collect this information is through Tracking Technologies such as cookies. Cookies are small text files containing information that is stored on your device. They help us to improve our site and to deliver a better and more personalised service. They enable us to:
We will seek your consent to use cookies the first time you visit our site (or on subsequent occasions if the cookie that records such acceptance is deleted). However, you may not be able to use all the interactive features of our site if consent is not given.
The cookies used by our site and their purpose are identified and described below:
Cookie Name | Description | Expiry |
ASP.NET_SessionId | Used by the platform the site runs on to keep sessions and orders tracked between pages | End of session |
CookieControl | A cookie controller used to track the users’ cookie preferences | 90 days |
ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | 10 minutes |
CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 year |
MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year |
SM | Used in synchronizing the MUID across Microsoft domains. | End of session |
SRM_B | Used by Microsoft Advertising as a unique ID for visitors. | 1 year 24 days |
_clck | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
_clsk | Connects multiple page views by a user into a single Clarity session recording. | 1 year |
_ga | A Google Analytics Tracking Cookie used to distinguish between users. | 2 years |
_gat | A Google Analytics Tracking Cookie used to throttle request rates. | 24 hours |
_gid | A Google Analytics Tracking Cookie used to distinguish between users. | 1 minute |
SmartMaxUser., SmartMaxSession | Cookies generated by our customer review software, SmartMax | 10 years |
_uetvid, _uetsid | Bing Ads cookies to store and track visits across websites. | 13 months |
Most web browsers allow users to exercise control over which cookies are processed through adjustments to the settings built into them. For information on changing these settings, please look for a "help" function in the browser or contact the browser provider. However, you may not be able to use all the interactive features of our site if cookies are disabled.
Our site may from time to time contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal information to these websites.
We collect information about you in order to improve our business relationship with you and to offer you opportunities to obtain our products and services relevant to your business interests. Collecting this information helps us tailor our products and services to you and therefore communicate with you more effectively. We are aware that many of our Customers make use of a range of media channels so we may also provide a mechanism through which you can express preferences about how you want us to communicate with you. Finally, collecting your information makes it possible to operate our business more effectively.